The Smedvig Capital team have been doing some reading around the role of Professional Services (PS) in the evolution of SaaS companies as they search for Product Market Fit and the holy grail of long term recurring revenue.

This was prompted by the observation that some of our SaaS investments have seen higher churn than expected despite strong new sales activity. This implies a mis-match between value expectation at sale and realisation in practice. Our hypothesis is that Professional Services is an essential tool to bridge that ‘expectation — reality gap’ in the early days of company scaling.

Below is…

Joe Knowles

Venture Capitalist at Smedvig Capital. Lead Series A and B technology investor.

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